With dozens of ads we see everyday, there are few ads that truly touch our heart. The film, Why bring a child into this world? is one such ad with a powerful and touching concept highlighting the need to create a brighter future for our children. It is a movement created by UNILEVER to help create a better and sustainable future for our children at the present.
The Video highlights yet on two other aspects with Unilever approach in making better products as well as making a statement with, Yes! Advertising has a responsibility. The imagery created through this video is positive starting with a deliberate question "Why bring a child into this world?" to expecting parents who are concerned about the present situation in the world.
It is normal for any parent to be worried about their child's growth, his developing health and the environment he will be in. As a parent, we always try to make the best for our kids and seeing the world at present, it is no wonder we are worried about their future. Though many parents feel the same, only some will tell their concerns openly. But, we are still in a phase where we could change many of our lifestyles making these concerns disappear.
"See the possibility of a better future for your child in this world and get involved " is the message at the end of this short film from Hindustan Unilever Limited.
Before we start complaining about the future of your unborn, see the present world you live in. Only a better present paves way to a better future. Project Sunlight wanted you to this - join the possibilities, do what little you can do, slowly change the present and thus create a brighter future.
The above ad is a paradigmatic example of the brand's ability in instilling a positive approach to its audience and in fact create a platform wherein people are encouraged to work together.
With "Help a Child reach 5", Unilever made a statement through the country the importance of hand washing in younger children to eradicate diarrhoea and now, with Project Sunlight the list has increased for the betterment of the young children. It encourages people to join in and help creating a sunlight in the life of young children.
Having my thoughts delivered about the vision of Project Sunlight, this is what the brand Unilever got to say,
Because there has never been a better time to create a brighter future, we are launching Unilever Project Sunlight. We believe in a world where no child goes to bed hungry, where every home has enough water to drink, wash and clean, where preventable diseases are prevented, and where every child lives past their fifth birthday. We don't pretend to have all the answers, but we are inviting you to join us on the journey. Take action to make a difference at www.projectsunlight.co.in
The message given by Unilever is precise and positive. It is conveyed in a simplest yet in the best approach. As Unilever is launching this Project Sunlight in India, we should lend them our support spreading their message. So, take action to make a difference at www.projectsunlight.co.in and join in the conversation to with hashtag #brightfuture