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Decades back, I remember seeing my grandma sitting near the gate on the evening times (the time when there were no Television serials 24x7) and talking to passers-by. Some voluntarily come and some are invited by my grandma to sit and chat with her. They talk about various subjects from family problems, to cinema, politics, government and ration card products. This one to two hours spend outside in the evening by my grandma made her an informational portal for current happenings in our surrounding place. From her, regarding the politics topic we knew which political party is coming to visit the town for promoting their party, what promises were kept by the parties, who is going to elect whom, when and where does the voting start and whether the voting center is crowed or not. It all worked like the word-of-mouth marketing for the general elections. 

But the world has changed now. People to people conversations have declined and people to machine conversation have increased among today's people especially among the youth. Almost every home (esp. with the youth) has either a mobile phone (android or apple), tablet, desktop PC, laptop or any combination of all these. And all these gadgets will definitely have social mobile apps. With these apps, youngsters and adults connect with the outside world for receiving or passing  information. It's no doubt that these social mobile apps have replaced our old granny's mouth.

With changing mindset of youngsters in the new era of technology and unfulfilled expectations which were promised by the political party candidates, makes an India's youth hesitate to vote. Some even don't take voting seriously and so vote blindly for some random candidate without knowing the party's strength or weakness. So to increase the awareness and importance of voting among India's youth for the coming Indian General Elections 2014, this post will analyse the use of social mobile apps as a supportive medium.


The current use of technology announced on January 2103 by the Election Commission of India is the use of COMET (Communication Plan for Election) which would send SMS based alert system regarding polling, percentage of voting, scheduled events regarding staffs and mock polls, security and so on.

Apart from the already in use Electronic Voting Machine (EVMs), let's analyse other effective methods making the best use of social apps that can improvise and revolutionize Indian election.


The first and foremost important point is to design a solution that makes people to access votes from anywhere. The idea is that one should develop a robust electronic system for voting which adapts itself to the needs of people, designed in such a way that even the granny who does not know how to access technology is still able to cast her vote (which should be kept private). Also, by using social media he or she can share a message like " I have voted! " or "I am a responsible citizen" to the mass media which attracts and encourages a lot of people to come forward to vote. 

The making of the system should be stronger with no loop holes,
  • Every individual who are eligible to vote should be given an Electronic Voting Card with an unique number or Biometric ID authentication (instead of normal Voters ID card) esp. used only for voting and something similar to a National ID. This can be used like a Debit card in social mobile apps and use the same concept of PIN to authorize voting. 
  • Create a server especially for voting that sits safe in Delhi and should be accessed by very few trustworthy individuals. The gateway/portal for voting can be somewhat similar to accessing a Bank account or PayPal and can be a part of Election Commission of India website specialized for voting. This portal can be associated with verified social mobile applications that handles quick data processing and encryption .
The above two will help making security measures stronger which might solve vote frauds or missing votes.

social apps indian election
Mobilize India's youth to vote through Social Mobile Apps

When an individual chooses to vote through a social app, the information regarding his/her voters ID and secure password is entered through a gateway for voting called as "Voters ID Gateway" similar to SBI/HSBC/ICICI bank account or Paypal. Then she/he is taken to a page where the political parties name and candidate names along with their symbol are displayed. The individual then can cast his vote for whichever candidate she/he likes and submit his entry. Finally, you get points (voter's points/reward points) which will be added to that person's electronic voter ID card (these reward points will engage more people to vote). Also by sharing to social media you are entitled to get additional points. All these points can be transferred into vouchers or can be accumulated for other discounts / beneficial needs from the Government. This implementation also encourages Indian people working in foreign countries to vote through social apps. Personally I feel that this idea of hassle free voting and collecting points from voting will get a lot of attention from Indian youths and thereby make Indian General Elections 2014 a huge success.

For those people who love voting going to the polling booth, an app designed especially to find the nearest ATM with polling facility using Google Maps is highly helpful.

Create connections with verified banks with ATM availability. Let the banks enable a feature called "General Election" in their ATM software (updated as per requirements). On the day of the election, let all Banks with trustworthy connection with the Government enable this feature called "General Election" in all their ATM machines in all available cities in India.

social apps election
Inspire People to Vote with Easy Access and Concepts
People can use social apps to find their nearest ATM which provides this facility and come their to vote. They can use their ATM cards, choose the feature "General Election" which asks for their unique ID (National ID/Aadhaar unique ID/ Biometric authenticated ID) to enter into the portal of Government of India wherein the individual can select his/her favorite party and cast their vote, get receipt of successful voting with allocated reward points which can added as reward points in their respective bank accounts. Even the members of the family who does not have a valid bank account can still use this feature with their respective family (head of the family) bank account, enter their own unique ID and still cast their vote. The reward points accumulated will be added to that particular bank account for every member of the family who votes thereby encouraging more participation. This provides fast, secure and reliable voting mechanism.


TIP 1- Promote through Social Mobile Apps Accounts
Create an account on WeChat (WeChat ID - VoteIndia14) for sending exclusive news on General Elections 2014, updates Elections dates and live feeds on the same. Conduct an Internet Campaign by recommending this account through social media through viral promotion. Examples,
wechat election
  • Follow VoteIndia14 #WeChat (WeChat ID - VoteIndia14) and keep track on the current happenings in the General Elections 2014 #VoteForIndia
  • Get closer to @TwitterIndia! Get updates on what's happening in India. Follow 'VoteIndia14' on #WeChat -RT!
Send inspiring messages that motivate youngsters to vote. Voting is not of pits and holes but a solid destination that determines the future of India

wechat apps election
Inspiring Messages through Images
In the same manner, interested political parties can start their own WeChat account in delivering informative messages creating a social presence of their party. Through this medium, general public can directly get in touch with the political party (directly or through a middle man) and get feedback for their queries. A smooth interaction between the political party and general public can help in noticing important problems that need urgent attention and help serve the general public in the right way. It will also help eliminate unwanted theft in between (like Government money spent for renovating houses of poor, free products for the poor, etc)  and make sure that the help has reached the public.

TIP 2- Use Group Chat Feature for Live Feeds 
Make use of Group Chat feature in WeChat to invite members into your community who are interested in volunteering for to spread the importance of an Indian youth need to vote and also for the future updates on the party that has won. Save group chat as a contact and each member in the group can help spread the live feeds that they receive from the Chat group through powerful social networks like Face Book, Twitter and so on.

social apps wechat
By following members of the group "VoteIndia14" (WeChat ID - VoteIndia14), general public can get live feeds on General Elections and also after the election, we can get feeds on what is happening and plans that are being constructed for the good of the people. Ideas and concepts can be shared for the improvement of the lifestyle of the public through the members of the "VoteIndia14" group directly to the concerned party. By doing so, we are creating a powerful media link between the party members and the general public which will benefit the India as a whole.  

Sample Tweets
  • Join India's biggest political community for the public! Scan to join #WeChat QR code for #VoteForIndia group chat [QR image]
  • Follow members of #VoteIndia14 on #WeChat to get latest tweets from political parties and their leaders
Also by using these features, updates on the nearest voting center (or ATM with polling facility), opening and closing time of voting center, to inform crowded or vacant nearby centers for voting, etc. can be send in minutes by the presence of our volunteer or interested members to the general people in that city.  It is really good that we can add up to 100 people on the latest version of WeChat Download 5.1 version and when each member starts tweeting and sharing, the news will start increasing exponentially.

TIP 3- Use WeChat as your Walkie Talkie
Yes, by using WeChat as Walkie Talkie, we can chat with friends in a Live Chat session about the general elections, voting and passing information about the same.  

One friend who lives nearby a voting center can starts a Live Chat session informing his friends that the crowd is less and it will be a good time to come. An  invitation message will be sent to the group chat's members automatically and those members who are in the live chat will hear the message immediately. They in turn can inform the same to his other close friends in the same manner. 

social apps election
Encourage your friend to vote
You can encourage your friend to vote through messages (like the one in above image) that remind him the importance of voting in the General Election.

TIP 4 - Watch Live Motivational Speech by our Leaders from Anywhere
Use Web Chat from PC for live chats and updates. There might be some people who might use other chat apps or don't have access to their own mobile chat apps. Invite them for a Web Chat to join in the conversation. The conversation might be about the political parties, their live speech or information regarding the importance of voting.

Just Scan the QR Code that shows up when you open your PC browser to, then select "OK" for to #WeChat on PC.

Watch your future leader's speech, know their areas of strength and the core message being said. Remember years back Senator. Barack Obama's popularity rose with his motivational speech of hope, courage, unity and change on his "presidential campaign" which made him the first African American President of America (even now).

"Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek" - President Barack Obama


TIP 5- Spread the Message by All Means
This one is for Random Strangers. When a feature is available, there is nothing wrong in using the same for something good. Well, I am talking about the "DRIFT BOTTLE"- read more on this here

In your WeChat account, enable Drift Bottle from "Settings" and use it to throw text or voice messages  to some random people who might pick up the bottle and read your message [winks]

Get Inspired!
With robust Creation, Implementation and Promotion using social mobile apps like WeChat, we can definitely inspire and mobilize the India's Youth to Vote.

The above post is written for WeChat "India General Elections 2014 using Social Apps" and Indiblogger for the topic "How would you inspire and mobilize India's youth to vote in the Indian General Elections 2014 using social mobile apps?"

Update: I am happy to announce that this post has won the grand prize in the Wechat-Indiblogger contest. 


  1. Wow! This will be a winning post for sure. Wonderfully written..

  2. Really Informative !! Loved that electronic gateway thing !!
    Iniya Putthaandu Nalvazhthukkal !! All the best for the contest mam !!!

    1. Thankalukum Enn Iniya Putthaandu Nalvazhthukkal !
      Thank you :)

  3. Usage of ATMs! A creative idea. Not impossible to implement too. You have done a good amount of thinking creating this post. The cartoons are eye-stoppers. Keep going!

    1. Thank you for your kind compliment ! I am glad you liked it :)

  4. You have written a lovely post along with apt illustrations. I love that your steps to prevent vote fraud. All the best.

    1. Thank you Kiran. I am glad to connect with you :)

  5. Good one Uma, well researched and presented. You always have something new to present. I liked the ATM idea but couldn't understand how you will club it with "social mobile apps for 2014". Really interesting matter.All the best!

    1. Hi Indrani, thanks for dropping by :)
      For your query, yes I have said that in the starting itself that "social mobile apps 2014" does helps in searching the availability of ATM with polling facility...something similar to the current system but instead of finding the polling station, it is the ATM here and I really hope/wish this idea will benefit in large since ATM is almost there in almost all cities in India and they are the most secured in many ways :)

  6. Nice ideas. It will be important if we can vote from anywhere in India by using our identity and password. This may minimise negative effect of violence on voting. This may save human resource, time and money that goes into creating temporary voting infrastructure. I did not understand how can one accumulate points by voting using a card. In one life time, we may vote not more than 50 times. How many points we will get per vote, when will be able to encase our voting effort?

    1. Thanks for your comment Abhijitji. The reward points mentioned here is to encourage people to vote. I have stated that these points either add up to their bank accounts (with every members of the family voting through this account) or add to grab up offers/discounts through Government outlets or more precisely TAX BENEFITS :)

      The Idea is simple - The rewards points can fit into any means for the best use for the people who vote.

  7. Excellent idea. The vouchers can be used to get tax concessions which will further motivate the voters to vote to ensure higher percentage of votes.Good one. Sure to win

    1. Thanks a lot Shetty :)
      Sure, instead of being lured by individual political parties which offer free money/products for to vote their symbol, a confidential and a secured vote through Social Apps should receive vouchers (for every member in a family who votes) which in turn serve as a tax concessions.

  8. Great post!! The usage of ATM bowled me over!!

  9. Nice Post !!! Excellent idea.. Pls read the following regarding e-voting in India.. might help us.

    Indian Citizen should Urge EC to introduce online voting system on pilot basis
    in upcoming 2014 general election

    In India it is very necessary to strengthen the faith in democracy with reliability and transparency in voting system.
    By conducting online election
    1. Bogus votes can be avoided
    2. Percentage of vote cast will improve
    3. Government’s expense conducting election can be reduced(tax payers money will be saved).
    4. Army men and family casting service vote will increase.

    India's Electronic Voting Machines ( EVM ) are vulnerable to fraud

    High Court issues notice to Election commission on online voting

    State Election Commission, Gujarat
    In 2010-11 , Gujarat , successfully implemented e-voting system with assistance provided by M/s Tata Consultancy Services(TCS) and Spanish company which is leading Service provider for conducting online election(secured with cryptography technique) in the world.

    National Award for eGovernance, 2013 Given to Online Voting System

    Kerala : Voting to get ‘smarter’ in next panchayat polls(2015)
    If this is introduced a college student can cast his vote through smartphone sitting at classroom.

    Call to develop a system to conduct elections online

    1. Hi Karthikeyan,
      Thank you for visiting Momscribe.
      I hope your thoughts and links will sure help people (that includes me as well) visiting my blog for information on e-voting/ online voting. Welcome back :)

  10. Very nicely written, Uma! This one should be amongst the winners :)

  11. Very Insightful post! In fact encouraging :)
    All the best for the contest!!

    1. Anupam you said you feel encouraged, huh ?
      Then, I can now pat myself and tell " hey uma, you have succeeded in your post" :)

  12. Some great ideas there, Uma.. clearly lot of effort.. :)
    ATB! :)

    1. Yes, given my best. Thanks for your feedback :)

  13. Wow...superb ideas....must-win post! :D

  14. Congrats :) :) ur post deserved this grand win ...

  15. Wow... Great inspiring ideas... congrats for the win..

  16. Congratulations, Uma! Well deserved win:)

  17. congrats Uma. very well deserved...

  18. congrats Uma. very well deserved prize...


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